Marketing Leads for Financial Services
If you're like me, you've used one of those compare-insurance-rates sites. A couple of years ago, just out of curiosity, I decided to check our rates against some of the companies you see on TV. But I never really thought about how they got the lead information I entered on that form.
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Read More Marketing Leads for Financial Services
Today I found one answer and it's actually rather interesting. The companies that want your business, join a service that collects all of these requests from their affiliate sites. After the service verifies that the information is valid - no fake emails or names - their customers can purchase the leads and send out their auto insurance quotes. Or mortgage refi information or financial services deals; whatever their products might be.
At first I thought - Oh, no! Dozens of people will call and email! - and maybe with some services it happens that way. However, EquiLeads seems different. They only offer each request-for-information lead to three companies. So, I don't have 50 companies bugging me and the companies aren't competing against everyone in their industry.
All in all, it sounds like they've got the right idea. From start to finish, everyone gets what they need.
