From January 1 through December 31, 2010, for each Fan or Like of the Pedigree® Adoption Drive on Facebook, a bowl of food will be donated to shelters across the United States. Pretty cool, right? Well, it gets better.

I just learned that Pedigree is seriously rising to the occasion. From September 16 - 19, 2010, for every blog that posts about the Pedigree® Adoption Drive , Pedigree is donating a 20 lb. bag of dog food to animal shelters. That's all it takes - a post, sharing the plight of shelter animals and how the Adoption Drive is helping.

BlogPaws bloggers are hosting a BlogHop (cool, cool concept that was totally new to me) to get the word out and collect links so that no effort goes unrewarded. It's really amazingly simple:

Have a blog? Write a Post about the Pedigree® Adoption Drive.

Yup! That's it. No secret handshake; no annual dues or membership fees; no muss and no fuss. You don't even have to be a pet blogger.

If you don't have a blog, share the news with friends, family, neighbors, the guy at the corner store - anyone and everyone you know. Post a link on Twitter - Life With Dogs and Two Little Cavaliers have a lot of information and links available.

Oh, there is one small detail - be sure to add your blog post to the list (link below), so Pedigree doesn't miss a single effort.